What Burger King Can Teach Managed Service Providers and Computer Consultants About IT Marketing
I just found out about an absolutely BRILLIANT campaign from Nina Hershberger (owner of Mega Bucks Marketing http://www.wallet-mailer.com) that you have to know about. Apparently Burger King restaurants in Chicago and Orlando are dropping an estimated 5,000 real wallets with real money and gift certificates to their stores inside. What's really cool is the message on the inside flap when someone opens it up:
This is a great idea for not only PR, but also for getting attention. I'm definitely going to use this the next time I'm at a networking event, business expo or trade show, and would recommend anyone selling managed services or IT services do the same. Just walk around and drop them on the floor, in the bathroom, etc. Multiple web sites and bloggers (like me) are writing about this particular campaign, giving it even more legs. Here's some more pics of what's inside:
